CHIEF MARKETING OFFICER

JOB VACANCY

Bella flowers Ltd is a private company registered in Rwanda under code company 103449745 on 20th October 2014 and the government of Rwanda/MINAGR/NAEB owns 100% of its shares. It owns a land of 100 Ha in Gishari Rwamagana District, and Eastern Province on which Flowers is being undertaken.

The company is seeking to recruit highly skilled, self-motivated, and experienced persons to fill the following position/post:

CHIEF MARKETING OFFICER (1)

Duties and Responsibilities

  • “Listen” to the trends of the market and direct the market research efforts of the company
  • Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands
  • Define marketing strategies to support the company’s overall strategies and objectives
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation
  • Plan and organize marketing functions and operations (branding, communications, etc.), and ensure they project the company’s unique business both local, regional, and international
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
  • Build a highly efficient team of marketing professionals
  • Create a solid network of strategic partnerships e.g Rwandair, RDB, PSF, etc..
  • Managing all marketing for the company and activities within the marketing department.
  • Developing the marketing strategy for the company in line with company objectives.
  • Coordinating marketing campaigns with sales activities.
  • Ensuring that all performance targets attached to his/her contract and forming an integral part of this agreement are met.
  • Overseeing the company’s marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manager and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity.
  • Preparing online and print marketing campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Creating a wide range of different marketing materials.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Analyzing potential strategic partner relationships for company marketing.
  • Travel to meet potential clients and establish good client relations.

JOB SPECIFICATION

Essential Requirements

  • BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA will be a plus
  • 10 years of experiences in flower industry as chief marketing officer
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
  • Understanding of different business disciplines (IT, finance, etc.)
  • Proficient in MS Office and business software
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) both English and French and interpersonal abilities

APPLICATION PROCESS

Qualified Candidates should submit their application letter, Curriculum Vitae (CV) with proven work experience, copy of academic documents, transcript, and copy of National Identification to Bella flowers Ltd at recruitment@bellaflowers.rw

The deadline for submitting application is on 11/01/2022 at 5:00 pm local Time.

Application should be addressed to The Chief Executive Officer of Bella Flowers Ltd